| Titre : |
Marketing chanel strategy : A selected and annotated bibliography |
| Type de document : |
texte imprimé |
| Auteurs : |
Ronald D. MICHMAN, Auteur ; Myron GABLE, Auteur |
| Editeur : |
American Marketing Association |
| Année de publication : |
1976 |
| Importance : |
49 |
| Format : |
22 cm |
| Langues : |
Anglais (eng) |
| Index. décimale : |
Marketing/ Strategy/ Management |
| Résumé : |
This document represents a significant contribution to the literature available to researchers and others interested in seeking out sources to improve their understanding of one of the most important functions falling within the marketing spectrum : channels of distribution. It would be of significant aid in advancing the discipline of marketing. |
Marketing chanel strategy : A selected and annotated bibliography [texte imprimé] / Ronald D. MICHMAN, Auteur ; Myron GABLE, Auteur . - American Marketing Association, 1976 . - 49 ; 22 cm. Langues : Anglais ( eng)
| Index. décimale : |
Marketing/ Strategy/ Management |
| Résumé : |
This document represents a significant contribution to the literature available to researchers and others interested in seeking out sources to improve their understanding of one of the most important functions falling within the marketing spectrum : channels of distribution. It would be of significant aid in advancing the discipline of marketing. |
|  |
Accueil
