Cases in Strategic Management and Business Policy [texte imprimé] /
Lawrence R. JAUCH, Auteur ;
James B. TOWNSEND, Auteur . -
McGraw-Hill Book Company, 1986 . - 371p : couv.ill.en coul. ; 24cm.
ISBN : 0-07-032299-6
Langues : Anglais (
eng)
| Index. décimale : |
STRATEGIC/MANAGEMENT/BUSINESS/POLICY |
| Résumé : |
The business policy and strategic management course is now well entrenched in professional business schools and colleges.The primary pedagogical vehicule used in this course continues to be case studies of entreprises facing challenges of the future.The collection of cases inclued here was designed to encourage students to apply strategic management concepts by examining the firm as awhole from the perspective of top management. |
Accueil
strat 
