| Titre : |
Marketing in the canadian environment |
| Type de document : |
texte imprimé |
| Auteurs : |
Bruce E. MALLEN, Auteur ; V. KIRPALANI, G. LANE, Auteur |
| Editeur : |
Prentice-Hall of Canada, Ltd. |
| Année de publication : |
1973 |
| Importance : |
296 |
| Format : |
23 cm |
| ISBN/ISSN/EAN : |
0-13-557223-1 |
| Langues : |
Anglais (eng) |
| Index. décimale : |
Marketing/ Canada/Market behavior/ |
| Résumé : |
The author presents a detailed analysis, segment by segment, of canadian market as well as furnishing a unique compilation of statistical material. These features make this book useful to the professional maketers as well as the student. The author has used a comparative analysis throughout, examining the interregional as well as the international aspects of canadian marketing. Consequently the book will also be useful to students of comparative marketing. |
Marketing in the canadian environment [texte imprimé] / Bruce E. MALLEN, Auteur ; V. KIRPALANI, G. LANE, Auteur . - Prentice-Hall of Canada, Ltd., 1973 . - 296 ; 23 cm. ISBN : 0-13-557223-1 Langues : Anglais ( eng)
| Index. décimale : |
Marketing/ Canada/Market behavior/ |
| Résumé : |
The author presents a detailed analysis, segment by segment, of canadian market as well as furnishing a unique compilation of statistical material. These features make this book useful to the professional maketers as well as the student. The author has used a comparative analysis throughout, examining the interregional as well as the international aspects of canadian marketing. Consequently the book will also be useful to students of comparative marketing. |
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