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Auteur Richard M. STEERS , STEERSRichard M , |
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Titre : Research in organizations: issues and controversies Type de document : texte imprimé Auteurs : Richard M. STEERS , STEERSRichard M ,, Auteur Editeur : California [Etats-unis] : Goodyear publishing company Année de publication : 1979 Importance : 350 p. Présentation : Couv. ill. en coul. ISBN/ISSN/EAN : 978-0-87620-760-4 Langues : Anglais (eng) Mots-clés : data analysis, experimental, quasi-experimental, field, survey methods, phenomenologist, psychology, behavior Résumé : Our main purpose has been to promote a cautious optimism about evaluation activities within organizations. Research in organizations: issues and controversies [texte imprimé] / Richard M. STEERS , STEERSRichard M ,, Auteur . - California [Etats-unis] : Goodyear publishing company, 1979 . - 350 p. : Couv. ill. en coul.
ISBN : 978-0-87620-760-4
Langues : Anglais (eng)
Mots-clés : data analysis, experimental, quasi-experimental, field, survey methods, phenomenologist, psychology, behavior Résumé : Our main purpose has been to promote a cautious optimism about evaluation activities within organizations. Réservation
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Code-barres Cote Support Localisation Section Disponibilité 52-4 MOW 52-4 MOW OUVRAGES SALLE DE LECTURE ORGANISATION DE L'ECONOMIE Disponible
Titre : Strategic Marketing Management : Planning, implementation and control Type de document : texte imprimé Auteurs : Richard M. STEERS , STEERSRichard M ,, Auteur Mention d'édition : Third Edition Editeur : Elsevier S Année de publication : 2005 Importance : 867p. Présentation : Couv. ill. en coul. Format : papier ISBN/ISSN/EAN : 978-0-7506-5938-3 Langues : Français (fre) Mots-clés : strategic, marketing, management Résumé : This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. En ligne : https://www.google.com/search?q=Strategic+Marketing+Management+Planning%252C+imp [...] Strategic Marketing Management : Planning, implementation and control [texte imprimé] / Richard M. STEERS , STEERSRichard M ,, Auteur . - Third Edition . - Elsevier S, 2005 . - 867p. : Couv. ill. en coul. ; papier.
ISBN : 978-0-7506-5938-3
Langues : Français (fre)
Mots-clés : strategic, marketing, management Résumé : This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. En ligne : https://www.google.com/search?q=Strategic+Marketing+Management+Planning%252C+imp [...] Réservation
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Code-barres Cote Support Localisation Section Disponibilité 17-1 WIL 17-1 WIL OUVRAGES SALLE DE LECTURE ACTIVITE BANCAIRE Disponible
Titre : Research in organizations : Issues and controversies Type de document : texte imprimé Auteurs : Richard T. MOWDAY, MOWDAY Richard T,, Auteur ; Richard M. STEERS , STEERSRichard M ,, Auteur Editeur : California [Etats-unis] : Goodyear publishing company Année de publication : 1979 Importance : 350 Présentation : couv. en coul. Format : 23 cm ISBN/ISSN/EAN : 0-87620-760-3 Langues : Anglais (eng) Langues originales : Anglais (eng) Mots-clés : method/ strategy/ progress/ guidelines Index. décimale : research/organization Résumé : This book is primarily intended as a supplement to existing introductory texts on research methodology. The coverage of the readings was designed to be sufficiently broad, however, so that the book may be used alone in courses on organizational research. Th e book may also be a useful addition to advanced courses on organizational behavior and theory in which research methods is a major, but not the primary, focus of the class.... Research in organizations : Issues and controversies [texte imprimé] / Richard T. MOWDAY, MOWDAY Richard T,, Auteur ; Richard M. STEERS , STEERSRichard M ,, Auteur . - California [Etats-unis] : Goodyear publishing company, 1979 . - 350 : couv. en coul. ; 23 cm.
ISBN : 0-87620-760-3
Langues : Anglais (eng) Langues originales : Anglais (eng)
Mots-clés : method/ strategy/ progress/ guidelines Index. décimale : research/organization Résumé : This book is primarily intended as a supplement to existing introductory texts on research methodology. The coverage of the readings was designed to be sufficiently broad, however, so that the book may be used alone in courses on organizational research. Th e book may also be a useful addition to advanced courses on organizational behavior and theory in which research methods is a major, but not the primary, focus of the class.... Réservation
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Code-barres Cote Support Localisation Section Disponibilité 52-4 MOW 1 52-4 MOW OUVRAGES SALLE DE LECTURE RECHERCHE Disponible
