| Titre : |
Marketing management |
| Type de document : |
texte imprimé |
| Auteurs : |
Philip KOTLER, Auteur ; Kevin Lane KELLER, Auteur |
| Editeur : |
Pearson Education |
| Année de publication : |
2012 |
| Importance : |
131P. |
| Présentation : |
Ill en coul |
| Format : |
papier |
| ISBN/ISSN/EAN : |
978-0-273-75336-0 |
| Langues : |
Français (fre) |
| Mots-clés : |
Marketing, management |
| Résumé : |
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
|
| En ligne : |
https://www.google.com/search?q=marketing+management+by+philip+kotler+14th+editi [...] |
Marketing management [texte imprimé] / Philip KOTLER, Auteur ; Kevin Lane KELLER, Auteur . - Pearson Education, 2012 . - 131P. : Ill en coul ; papier. ISBN : 978-0-273-75336-0 Langues : Français ( fre)
| Mots-clés : |
Marketing, management |
| Résumé : |
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
|
| En ligne : |
https://www.google.com/search?q=marketing+management+by+philip+kotler+14th+editi [...] |
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