| Titre : |
Marketing in Canada |
| Type de document : |
texte imprimé |
| Auteurs : |
Peter M. BANTING, Auteur |
| Année de publication : |
1973 |
| Importance : |
221p. |
| Présentation : |
Couv. ill. en coul. |
| Format : |
23 cm |
| ISBN/ISSN/EAN : |
0-07-077555-9 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Marketing research/Canada/Market behavior/ - |
| Index. décimale : |
Marketing/ Canada/Market behavior/ |
| Résumé : |
In writing this book, the author attempted to satisfy the needs, wants, and desires of his target market : Canadian marketing students. To the requirement of stating basic principles of marketing, the author interpreted the need for a text which would : be interesting and stimulating, be Canadian, be topical, stimulate student involvement. |
Marketing in Canada [texte imprimé] / Peter M. BANTING, Auteur . - 1973 . - 221p. : Couv. ill. en coul. ; 23 cm. ISBN : 0-07-077555-9 Langues : Anglais ( eng)
| Mots-clés : |
Marketing research/Canada/Market behavior/ - |
| Index. décimale : |
Marketing/ Canada/Market behavior/ |
| Résumé : |
In writing this book, the author attempted to satisfy the needs, wants, and desires of his target market : Canadian marketing students. To the requirement of stating basic principles of marketing, the author interpreted the need for a text which would : be interesting and stimulating, be Canadian, be topical, stimulate student involvement. |
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