Economic Theory and Operations Analysis / William J. BAUMOL

Public ISBD Titre : Economic Theory and Operations Analysis Type de document : texte imprimé Auteurs : William J. BAUMOL, Auteur Editeur : Prentice-Hall Année de publication : 1965 Importance : 586p Présentation : couv.ill.en coul. Format : 24cm ISBN/ISSN/EAN : 13-227140-0 Langues : Anglais (eng) Index. décimale : ECONOMIC/ANALYSIS/MARKETING/DECISIONS Résumé : This is the first book to present an exlusively economic analysis of marketing decisions within form the firm.With the help of this stimulating analysis the author offers a normative economic framwork for marketing management deicsions.Constantly preoccuped with the operationnaly of the suggested prescriptions,the author lays heavy stress on the mensurability of the concepts which he employs. Economic Theory and Operations Analysis [texte imprimé] / William J. BAUMOL, Auteur . - Prentice-Hall, 1965 . - 586p : couv.ill.en coul. ; 24cm. ISSN : 13-227140-0 Langues : Anglais (eng) Index. décimale : ECONOMIC/ANALYSIS/MARKETING/DECISIONS Résumé : This is the first book to present an exlusively economic analysis of marketing decisions within form the firm.With the help of this stimulating analysis the author offers a normative economic framwork for marketing management deicsions.Constantly preoccuped with the operationnaly of the suggested prescriptions,the author lays heavy stress on the mensurability of the concepts which he employs.

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