| Titre : |
Introduction to marketing : An administrative approach |
| Type de document : |
texte imprimé |
| Auteurs : |
Harry A. LIPSON, Auteur ; John R. DARLING, Auteur |
| Editeur : |
John Wiley & Sons, Inc. |
| Année de publication : |
1971 |
| Importance : |
848 |
| Présentation : |
Couv. ill. en coul. |
| Format : |
23 cm |
| ISBN/ISSN/EAN : |
0-471-54096-X |
| Langues : |
Anglais (eng) |
| Index. décimale : |
Marketing administration/ Audit/ Custmers market/ Communication/ Business system |
| Résumé : |
This book deals with the increasingly sophisticated and exciting field of marketing. It is structured to describe and to analyze the complex subject matter by using concepts and illustrations that readily facilitate an understanding of the material. The basic objective of the book is to introduce students to the broad field of marketing and to the basic responsibilities held marketing executives in business firms. |
Introduction to marketing : An administrative approach [texte imprimé] / Harry A. LIPSON, Auteur ; John R. DARLING, Auteur . - John Wiley & Sons, Inc., 1971 . - 848 : Couv. ill. en coul. ; 23 cm. ISBN : 0-471-54096-X Langues : Anglais ( eng)
| Index. décimale : |
Marketing administration/ Audit/ Custmers market/ Communication/ Business system |
| Résumé : |
This book deals with the increasingly sophisticated and exciting field of marketing. It is structured to describe and to analyze the complex subject matter by using concepts and illustrations that readily facilitate an understanding of the material. The basic objective of the book is to introduce students to the broad field of marketing and to the basic responsibilities held marketing executives in business firms. |
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