| Titre : |
Managerial Economics |
| Type de document : |
texte imprimé |
| Auteurs : |
James L.PAPPAS, Auteur ; Eugene F.BRIGHAM, Auteur |
| Editeur : |
THE DRYDEN PRESS HINSDALE,ILLINOIS |
| Année de publication : |
1979 |
| Importance : |
630p |
| Présentation : |
couv.ill.en coul. |
| Format : |
25cm |
| ISBN/ISSN/EAN : |
0-03-045126-4 |
| Langues : |
Anglais (eng) |
| Index. décimale : |
MANAGERIAL/ECONOMICS |
| Résumé : |
Aparticularly important feature of MANAGERIAL Economics is its attempt to depict the firm as a cohesive,unified organization.A basic valuation model is constructed and used as the underlying economic model of the firm.Each topic in the text is then related to an element of the model.In the process,management is seen to involve an integration of the accounting,marketing,production,personnel,and finance functions. |
Managerial Economics [texte imprimé] / James L.PAPPAS, Auteur ; Eugene F.BRIGHAM, Auteur . - THE DRYDEN PRESS HINSDALE,ILLINOIS, 1979 . - 630p : couv.ill.en coul. ; 25cm. ISBN : 0-03-045126-4 Langues : Anglais ( eng)
| Index. décimale : |
MANAGERIAL/ECONOMICS |
| Résumé : |
Aparticularly important feature of MANAGERIAL Economics is its attempt to depict the firm as a cohesive,unified organization.A basic valuation model is constructed and used as the underlying economic model of the firm.Each topic in the text is then related to an element of the model.In the process,management is seen to involve an integration of the accounting,marketing,production,personnel,and finance functions. |
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