Managers for tomorrow / Charles D. FLORY

Public ISBD Titre : Managers for tomorrow Type de document : texte imprimé Auteurs : Charles D. FLORY, Auteur ; Clarence B. Randalall, Auteur Editeur : The new American Library Inc. Année de publication : 1965 Importance : 288 Format : 18 cm Langues : Anglais (eng) Index. décimale : Leadership/ Human resources/ Managerial responsibility Résumé : In this book, the authors show why the professional executive must be able to make full use of human resources, why he must evolve new concepts to replace methods that have become outdynamics of authority, assess executive attitudes, and explore the nature of managerial responsibility in a book that provides an invaluable key to understanding the new area of industry and the practice of sucessful business leadership. Managers for tomorrow [texte imprimé] / Charles D. FLORY, Auteur ; Clarence B. Randalall, Auteur . - The new American Library Inc., 1965 . - 288 ; 18 cm. Langues : Anglais (eng) Index. décimale : Leadership/ Human resources/ Managerial responsibility Résumé : In this book, the authors show why the professional executive must be able to make full use of human resources, why he must evolve new concepts to replace methods that have become outdynamics of authority, assess executive attitudes, and explore the nature of managerial responsibility in a book that provides an invaluable key to understanding the new area of industry and the practice of sucessful business leadership.

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
14-08 FLO 1	14-08 FLO	OUVRAGES	SALLE DE LECTURE	GESTION DE L'ENTREPRISE	Disponible

Modern marketing strategy / Edward C. BURSK

Public ISBD Titre : Modern marketing strategy Type de document : texte imprimé Auteurs : Edward C. BURSK, Auteur ; John F. CHAPMAN, Auteur Editeur : The new American Library Inc. Année de publication : 1964 Importance : 360 Présentation : Couv. ill. Format : 17 cm Langues : Anglais (eng) Mots-clés : Marekting  strategy/  leadership/  consumer  behavior Résumé : In this invaluable book, outstanding specialists throughout the country describe the radical changes that have occured in modern marketing patterns and what management must do to meet their chalenge. They outline all the factors involved in successful marketing, from the psychological impact on the consumer to media costs and commission fees. They stress systematic analysis and planning of the marketing function rather than individual patterns of marketing research. Modern marketing strategy [texte imprimé] / Edward C. BURSK, Auteur ; John F. CHAPMAN, Auteur . - The new American Library Inc., 1964 . - 360 : Couv. ill. ; 17 cm. Langues : Anglais (eng) Mots-clés : Marekting  strategy/  leadership/  consumer  behavior Résumé : In this invaluable book, outstanding specialists throughout the country describe the radical changes that have occured in modern marketing patterns and what management must do to meet their chalenge. They outline all the factors involved in successful marketing, from the psychological impact on the consumer to media costs and commission fees. They stress systematic analysis and planning of the marketing function rather than individual patterns of marketing research.

Réservation

Réserver ce document

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
17-1 BUR 1	17-1 BUR	OUVRAGES	SALLE DE LECTURE	GESTION COMMERCIALE	Disponible

---

1 (1 - 2 / 2) Par page : 25 50 100 200