| Titre : |
Marketing : A canadian perspective |
| Type de document : |
texte imprimé |
| Auteurs : |
M. Dale BECKAM, Auteur ; Richard H. EVANS, Auteur |
| Editeur : |
Prentice-Hall of Canada, Ltd. |
| Année de publication : |
1972 |
| Importance : |
287 |
| Format : |
22 cm |
| ISBN/ISSN/EAN : |
0-13-557314-9 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Marketing/ Enterpreneurship/ Canada/ Decision-making/ |
| Résumé : |
This book is about marketing in Canada. The articles have been chosen so that they will be of value and interest to students of business subjects in academic, industrial and gouvernment institutions. The selections include both descriptive and analytical material.
This book is designed as a supplementary text for a number of business courses both at the undergraduate and introductory graduate level. It is intended to provide a fund of Canadian material lacking in the standard texts in marketing. |
Marketing : A canadian perspective [texte imprimé] / M. Dale BECKAM, Auteur ; Richard H. EVANS, Auteur . - Prentice-Hall of Canada, Ltd., 1972 . - 287 ; 22 cm. ISBN : 0-13-557314-9 Langues : Anglais ( eng)
| Mots-clés : |
Marketing/ Enterpreneurship/ Canada/ Decision-making/ |
| Résumé : |
This book is about marketing in Canada. The articles have been chosen so that they will be of value and interest to students of business subjects in academic, industrial and gouvernment institutions. The selections include both descriptive and analytical material.
This book is designed as a supplementary text for a number of business courses both at the undergraduate and introductory graduate level. It is intended to provide a fund of Canadian material lacking in the standard texts in marketing. |
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