| Titre : |
Cases in Strategic Management and Business Policy |
| Type de document : |
texte imprimé |
| Auteurs : |
Thomas L. WHEELEN, Auteur |
| Editeur : |
Addison-Wesley Publishing Compagny |
| Année de publication : |
1987 |
| Importance : |
502p |
| Présentation : |
couv.ill.en coul. |
| Format : |
24cm |
| ISBN/ISSN/EAN : |
0-201-09134-8 |
| Langues : |
Anglais (eng) |
| Index. décimale : |
CASES/STRATEGIC/MANAGAMENT |
| Résumé : |
This book contains recent comprehensive cases of actual business corporations in the midst of strategic decision making.They vary in size from the small Lema Supply Company Xerox Corporation.Some of them,such as Piper Aircraft Corporation and The Standard Oil Company of Ohio,are units of even larger crporations,like Lear Siegler and British Petroleum. |
Cases in Strategic Management and Business Policy [texte imprimé] / Thomas L. WHEELEN, Auteur . - Addison-Wesley Publishing Compagny, 1987 . - 502p : couv.ill.en coul. ; 24cm. ISBN : 0-201-09134-8 Langues : Anglais ( eng)
| Index. décimale : |
CASES/STRATEGIC/MANAGAMENT |
| Résumé : |
This book contains recent comprehensive cases of actual business corporations in the midst of strategic decision making.They vary in size from the small Lema Supply Company Xerox Corporation.Some of them,such as Piper Aircraft Corporation and The Standard Oil Company of Ohio,are units of even larger crporations,like Lear Siegler and British Petroleum. |
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