| Titre : |
Marketing effectiveness : Insights from accounting and finance |
| Type de document : |
texte imprimé |
| Auteurs : |
Stanley J. SHAPIRO, Auteur ; V. H. KIRPALANI, Auteur |
| Editeur : |
Allyn and Bacon, Inc. |
| Année de publication : |
1984 |
| Importance : |
542 |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
0-205-07994-6 |
| Langues : |
Anglais (eng) |
| Index. décimale : |
Marketing/ Accounting/ Finance/ Customer |
| Résumé : |
The purpose of this book is to explore the interface between accounting, finance and marketing. The intention of the authors was to offer an exciting course in this generally neglected area and to develop a pedagogical package that others who shared our interest could also use.
Readers will find articles, each of which describes how a technique based in accounting or finance can assit in the more effective allocation of maketing effort. |
Marketing effectiveness : Insights from accounting and finance [texte imprimé] / Stanley J. SHAPIRO, Auteur ; V. H. KIRPALANI, Auteur . - Allyn and Bacon, Inc., 1984 . - 542 ; 24 cm. ISBN : 0-205-07994-6 Langues : Anglais ( eng)
| Index. décimale : |
Marketing/ Accounting/ Finance/ Customer |
| Résumé : |
The purpose of this book is to explore the interface between accounting, finance and marketing. The intention of the authors was to offer an exciting course in this generally neglected area and to develop a pedagogical package that others who shared our interest could also use.
Readers will find articles, each of which describes how a technique based in accounting or finance can assit in the more effective allocation of maketing effort. |
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