| Titre : |
Contemporary marketing in Canada |
| Type de document : |
texte imprimé |
| Auteurs : |
Harold J. SEGAL, Auteur ; Louis E. BOONE, David L. KURTZ, Auteur |
| Editeur : |
Holt, Rinehart and Winston of Canada Limited |
| Année de publication : |
1974 |
| Importance : |
428 |
| Présentation : |
Couv. ill. en coul. |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
0-03-928020-9 |
| Langues : |
Anglais (eng) |
| Index. décimale : |
Marketing/ Canada/ Information/ Consumer behavior/ Strategy |
| Résumé : |
This book presents an essentially managerial approach to marketing, set in the framework of critical social and economic forces that must be taken into account by the modern maketing manager. The elements of marketing research, consumer analysis, product strategy, chanel strategy, promotion, and pricing are effectively explained and illustrated with contemporaneous examples. |
Contemporary marketing in Canada [texte imprimé] / Harold J. SEGAL, Auteur ; Louis E. BOONE, David L. KURTZ, Auteur . - Holt, Rinehart and Winston of Canada Limited, 1974 . - 428 : Couv. ill. en coul. ; 24 cm. ISBN : 0-03-928020-9 Langues : Anglais ( eng)
| Index. décimale : |
Marketing/ Canada/ Information/ Consumer behavior/ Strategy |
| Résumé : |
This book presents an essentially managerial approach to marketing, set in the framework of critical social and economic forces that must be taken into account by the modern maketing manager. The elements of marketing research, consumer analysis, product strategy, chanel strategy, promotion, and pricing are effectively explained and illustrated with contemporaneous examples. |
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