| Titre : |
Consumer behavior and marketing management |
| Type de document : |
texte imprimé |
| Auteurs : |
James H. MYERS, Auteur ; William H. REYNOLDS, Auteur |
| Editeur : |
Houghton Mifflin Company |
| Année de publication : |
1967 |
| Importance : |
336 |
| Format : |
21 cm |
| Langues : |
Anglais (eng) |
| Index. décimale : |
Management/ Marketing/ Communication |
| Résumé : |
In this book selected constructs and concepts from this literature pertaining to sensory and perceptual processes ; learning, memory, and congnition ; motivation and emotion; cultural and social group interaction ; and family characteristics are reviewed and interpreted in a marketing context. By contrast, this book bridges the gap between selected aspect of the behavioral sciences and decision making in marketing. |
Consumer behavior and marketing management [texte imprimé] / James H. MYERS, Auteur ; William H. REYNOLDS, Auteur . - Houghton Mifflin Company, 1967 . - 336 ; 21 cm. Langues : Anglais ( eng)
| Index. décimale : |
Management/ Marketing/ Communication |
| Résumé : |
In this book selected constructs and concepts from this literature pertaining to sensory and perceptual processes ; learning, memory, and congnition ; motivation and emotion; cultural and social group interaction ; and family characteristics are reviewed and interpreted in a marketing context. By contrast, this book bridges the gap between selected aspect of the behavioral sciences and decision making in marketing. |
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