Concepts and canadian cases in marketing / J. Alex MURRAY

Public ISBD Titre : Concepts and canadian cases in marketing Type de document : texte imprimé Auteurs : J. Alex MURRAY, Auteur ; E. George YAWORSKY, Auteur Editeur : Longman Canada Limited Année de publication : 1973 Importance : 523 Présentation : Couv. ill. en coul. Format : 25 cm Langues : Anglais (eng) Index. décimale : Marketing/ Canada/ Strategy/ Information Résumé : This book examines the functions of the marketing manager within the environment of the Canadian economy. The readings inclued show the magnitude of the marketing task and how it relates to all aspects of work of the business firm. The materials demonstrate the increasing importance of marketing management as a way of business life, the role that marketing plays in administrative process, the reasons for the development and expansion of the marketing concept, and finally , the implementation of this fundamental business philosophy. Concepts and canadian cases in marketing [texte imprimé] / J. Alex MURRAY, Auteur ; E. George YAWORSKY, Auteur . - Longman Canada Limited, 1973 . - 523 : Couv. ill. en coul. ; 25 cm. Langues : Anglais (eng) Index. décimale : Marketing/ Canada/ Strategy/ Information Résumé : This book examines the functions of the marketing manager within the environment of the Canadian economy. The readings inclued show the magnitude of the marketing task and how it relates to all aspects of work of the business firm. The materials demonstrate the increasing importance of marketing management as a way of business life, the role that marketing plays in administrative process, the reasons for the development and expansion of the marketing concept, and finally , the implementation of this fundamental business philosophy.

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
17-1 MUR 1	17-1 MUR	OUVRAGES	SALLE DE LECTURE	GESTION COMMERCIALE	Disponible

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