Basic marketing / E. Jerome McCARTHY

Public ISBD Titre : Basic marketing Type de document : texte imprimé Auteurs : E. Jerome McCARTHY, Auteur ; Stanley J. SHAPIRO, Auteur Année de publication : 1975 Importance : 741 Format : 24 cm ISBN/ISSN/EAN : 0-256-01702-6 Langues : Anglais (eng) Index. décimale : Marketing strategy/ international markets/ consumer goods/ Résumé : This book approaches the field relating to marketing. It treats, inter alia, role of marketing in the society, marketing's role within the firm, demand and competition as seen by the marketing manager, overview of marketing strategy planning, uncontrolable variables affect marketing management, appying market gridding. Basic marketing [texte imprimé] / E. Jerome McCARTHY, Auteur ; Stanley J. SHAPIRO, Auteur . - 1975 . - 741 ; 24 cm. ISBN : 0-256-01702-6 Langues : Anglais (eng) Index. décimale : Marketing strategy/ international markets/ consumer goods/ Résumé : This book approaches the field relating to marketing. It treats, inter alia, role of marketing in the society, marketing's role within the firm, demand and competition as seen by the marketing manager, overview of marketing strategy planning, uncontrolable variables affect marketing management, appying market gridding.

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Marketing effectiveness / Stanley J. SHAPIRO

Public ISBD Titre : Marketing effectiveness : Insights from accounting and finance Type de document : texte imprimé Auteurs : Stanley J. SHAPIRO, Auteur ; V. H. KIRPALANI, Auteur Editeur : Allyn and Bacon, Inc. Année de publication : 1984 Importance : 542 Format : 24 cm ISBN/ISSN/EAN : 0-205-07994-6 Langues : Anglais (eng) Index. décimale : Marketing/ Accounting/ Finance/ Customer Résumé : The purpose of this book is to explore the interface between accounting, finance and marketing. The intention of the authors was to offer an exciting course in this generally neglected area and to develop a pedagogical package that others who shared our interest could also use. Readers will find articles, each of which describes how a technique based in accounting or finance can assit in the more effective allocation of maketing effort. Marketing effectiveness : Insights from accounting and finance [texte imprimé] / Stanley J. SHAPIRO, Auteur ; V. H. KIRPALANI, Auteur . - Allyn and Bacon, Inc., 1984 . - 542 ; 24 cm. ISBN : 0-205-07994-6 Langues : Anglais (eng) Index. décimale : Marketing/ Accounting/ Finance/ Customer Résumé : The purpose of this book is to explore the interface between accounting, finance and marketing. The intention of the authors was to offer an exciting course in this generally neglected area and to develop a pedagogical package that others who shared our interest could also use. Readers will find articles, each of which describes how a technique based in accounting or finance can assit in the more effective allocation of maketing effort.

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