| Titre : |
Modern marketing strategy |
| Type de document : |
texte imprimé |
| Auteurs : |
Edward C. BURSK, Auteur ; John F. CHAPMAN, Auteur |
| Editeur : |
The new American Library Inc. |
| Année de publication : |
1964 |
| Importance : |
360 |
| Présentation : |
Couv. ill. |
| Format : |
17 cm |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Marekting strategy/ leadership/ consumer behavior |
| Résumé : |
In this invaluable book, outstanding specialists throughout the country describe the radical changes that have occured in modern marketing patterns and what management must do to meet their chalenge. They outline all the factors involved in successful marketing, from the psychological impact on the consumer to media costs and commission fees. They stress systematic analysis and planning of the marketing function rather than individual patterns of marketing research. |
Modern marketing strategy [texte imprimé] / Edward C. BURSK, Auteur ; John F. CHAPMAN, Auteur . - The new American Library Inc., 1964 . - 360 : Couv. ill. ; 17 cm. Langues : Anglais ( eng)
| Mots-clés : |
Marekting strategy/ leadership/ consumer behavior |
| Résumé : |
In this invaluable book, outstanding specialists throughout the country describe the radical changes that have occured in modern marketing patterns and what management must do to meet their chalenge. They outline all the factors involved in successful marketing, from the psychological impact on the consumer to media costs and commission fees. They stress systematic analysis and planning of the marketing function rather than individual patterns of marketing research. |
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