| Titre : |
Marketing information products and services : A primer for librarians and information professionals |
| Type de document : |
texte imprimé |
| Auteurs : |
Abhinandan K JAIN, Auteur ; Ashok JAMBHEKAR, Auteur |
| Editeur : |
McGraw-Hill Publishing Company |
| Année de publication : |
1999 |
| Importance : |
462 |
| Présentation : |
Couv. ill. en coul. |
| Format : |
23 cm |
| ISBN/ISSN/EAN : |
0-88936-817-1 |
| Langues : |
Anglais (eng) |
| Index. décimale : |
Information services/ marketing/ information resources/marketing/ |
| Résumé : |
This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offerts tips and techniques for management, and provides a step - by - step to developing marketing strategies. |
Marketing information products and services : A primer for librarians and information professionals [texte imprimé] / Abhinandan K JAIN, Auteur ; Ashok JAMBHEKAR, Auteur . - McGraw-Hill Publishing Company, 1999 . - 462 : Couv. ill. en coul. ; 23 cm. ISBN : 0-88936-817-1 Langues : Anglais ( eng)
| Index. décimale : |
Information services/ marketing/ information resources/marketing/ |
| Résumé : |
This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offerts tips and techniques for management, and provides a step - by - step to developing marketing strategies. |
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