Marketing / M. Dale BECKAM

Public ISBD Titre : Marketing : A canadian perspective Type de document : texte imprimé Auteurs : M. Dale BECKAM, Auteur ; Richard H. EVANS, Auteur Editeur : Prentice-Hall of Canada, Ltd. Année de publication : 1972 Importance : 287 Format : 22 cm ISBN/ISSN/EAN : 0-13-557314-9 Langues : Anglais (eng) Mots-clés : Marketing/  Enterpreneurship/  Canada/  Decision-making/ Résumé : This book is about marketing in Canada. The articles have been chosen so that they will be of value and interest to students of business subjects in academic, industrial and gouvernment institutions. The selections include both descriptive and analytical material. This book is designed as a supplementary text for a number of business courses both at the undergraduate and introductory graduate level. It is intended to provide a fund of Canadian material lacking in the standard texts in marketing. Marketing : A canadian perspective [texte imprimé] / M. Dale BECKAM, Auteur ; Richard H. EVANS, Auteur . - Prentice-Hall of Canada, Ltd., 1972 . - 287 ; 22 cm. ISBN : 0-13-557314-9 Langues : Anglais (eng) Mots-clés : Marketing/  Enterpreneurship/  Canada/  Decision-making/ Résumé : This book is about marketing in Canada. The articles have been chosen so that they will be of value and interest to students of business subjects in academic, industrial and gouvernment institutions. The selections include both descriptive and analytical material. This book is designed as a supplementary text for a number of business courses both at the undergraduate and introductory graduate level. It is intended to provide a fund of Canadian material lacking in the standard texts in marketing.

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Marketing in the canadian environment / Bruce E. MALLEN

Public ISBD Titre : Marketing in the canadian environment Type de document : texte imprimé Auteurs : Bruce E. MALLEN, Auteur ; V. KIRPALANI, G. LANE, Auteur Editeur : Prentice-Hall of Canada, Ltd. Année de publication : 1973 Importance : 296 Format : 23 cm ISBN/ISSN/EAN : 0-13-557223-1 Langues : Anglais (eng) Index. décimale : Marketing/ Canada/Market behavior/ Résumé : The author presents a detailed analysis, segment by segment, of canadian market as well as furnishing a unique compilation of statistical material. These features make this book useful to the professional maketers as well as the student. The author has used a comparative analysis throughout, examining the interregional as well as the international aspects of canadian marketing. Consequently the book will also be useful to students of comparative marketing. Marketing in the canadian environment [texte imprimé] / Bruce E. MALLEN, Auteur ; V. KIRPALANI, G. LANE, Auteur . - Prentice-Hall of Canada, Ltd., 1973 . - 296 ; 23 cm. ISBN : 0-13-557223-1 Langues : Anglais (eng) Index. décimale : Marketing/ Canada/Market behavior/ Résumé : The author presents a detailed analysis, segment by segment, of canadian market as well as furnishing a unique compilation of statistical material. These features make this book useful to the professional maketers as well as the student. The author has used a comparative analysis throughout, examining the interregional as well as the international aspects of canadian marketing. Consequently the book will also be useful to students of comparative marketing.

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