| Titre : |
Marksim : A marketing decision simulation |
| Type de document : |
texte imprimé |
| Auteurs : |
Paul S. GREENLAW, Auteur ; Fred W. KNIFFIN, Auteur |
| Editeur : |
International Texbook Company |
| Année de publication : |
1964 |
| Importance : |
195 |
| Format : |
27 cm |
| Langues : |
Anglais (eng) |
| Index. décimale : |
Marksim/ Marketing/ Management/ Market segmentation/Quality |
| Résumé : |
An educational technique designed to provide business students with greater insight into and skills in dealing with managerial problems is business simulation, business gaming, as it is often called. The purpose of this text is to prepare the reader for assuming such a managerial role in marksim - a computerized marketing management simulation. |
Marksim : A marketing decision simulation [texte imprimé] / Paul S. GREENLAW, Auteur ; Fred W. KNIFFIN, Auteur . - International Texbook Company, 1964 . - 195 ; 27 cm. Langues : Anglais ( eng)
| Index. décimale : |
Marksim/ Marketing/ Management/ Market segmentation/Quality |
| Résumé : |
An educational technique designed to provide business students with greater insight into and skills in dealing with managerial problems is business simulation, business gaming, as it is often called. The purpose of this text is to prepare the reader for assuming such a managerial role in marksim - a computerized marketing management simulation. |
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